Research & Market Intelligence Analyst
About this role
Role Summary
The Research & Market Intelligence Specialist is responsible for driving founder-independent pipeline growth by transforming raw market data into actionable commercial intelligence.
Reporting directly to the Commercial Growth Lead, this role ensures every target account within the Account-Based Marketing (ABM) framework is continuously signal-monitored, decision-maker structures are mapped, and strategic commercial decisions are backed by rigorous evidence.
By systematically identifying high-intent buying signals, market moves, and competitive shifts, this role directly feeds the sales pipeline to achieve at least 12 qualified opportunities and ₦1–3bn in stage-weighted pipeline annually.
Core Responsibilities
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