Product Manager, Professional Promotion Medical Education – CAPLYTA, Neuroscience
About this role
About the Role The Product Manager will work with the Product Director, Professional Promotion to design and execute healthcare professional engagement strategies that support CAPLYTA across Major Depressive Disorder (MDD) and Bipolar Depression (BPD). This role will lead speaker bureau strategy and execution, peer-to-peer engagement programs, and thought leader interactions that support brand objectives and customer engagement. What You'll Do
- Lead speaker bureau strategy and execution to support CAPLYTA in MDD and BPD.
- Design and implement peer-to-peer engagement programs and thought leader interactions aligned with brand objectives and customer engagement.
- Support development and execution of professional promotion initiatives, customer engagement platforms, and field-facing resources to enhance HCP adoption and brand performance.
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