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Principal Software Engineer, AI Ads

Microsoft
142,800 - 304,200
New York, USA

About this role

Principal Software Engineer – AI Ads | Microsoft AI

Role Overview

Microsoft AI is hiring a Principal Software Engineer (IC5) to build the next generation of AI-powered advertising, shopping, and travel systems. The role focuses on creating large-scale, low-latency platforms that power experiences across Bing Search Ads, Copilot, shopping, travel, product insights, personalization, and AI agents.

The engineer will define technical strategy while remaining hands-on, building globally distributed systems using AI, large-scale data processing, information retrieval, and distributed computing technologies.

Key Responsibilities

AI Advertising & Infrastructure

  • Lead the architecture, development, and optimization of:

  • Shopping advertising systems.

  • Travel infrastructure.

  • Product knowledge graphs.

  • AI-driven commerce platforms.

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