Marketing Specialist
About this role
What’s the role?
The Marketing Specialist is responsible for developing and executing integrated marketing programs that drive customer engagement, business growth, and digital transformation across ZEISS Canada. This role combines marketing communications, campaign management, customer experience, CRM, digital platforms, and launch readiness initiatives. Working cross-functionally with Sales, Product Management, Customer Success, and Global Marketing teams, the Marketing Specialist ensures consistent execution of customer-facing programs while advancing digital capabilities that improve efficiency, adoption, and business performance. The role serves as a key connector between marketing strategy, customer engagement, and digital enablement, supporting product launches, partner programs, loyalty initiatives, and customer marketing programs across the ZEISS Vision portfolio.
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