Marketing Product Manager
About this role
About the Role
Marketing Product Manager responsible for developing and executing product marketing plans and positioning to differentiate ESAB's products in the welding and cutting equipment market. Drives market research, pricing strategies, and cross-functional collaboration with engineering, manufacturing and sales to develop or enhance products. What You'll Do
- Develops specific marketing plans and activities for specific product(s) or product line(s) to establish, enhance or distinguish product placement within the competitive arena.
- Develops business plans and product positioning in the marketplace.
- Oversees market research, monitors competitive activity and identifies customer needs.
- Establishes pricing strategies.
- Works with engineering, manufacturing and sales to develop new products or enhance existing product(s) or product line(s).
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