Marketing Data Analyst - Events Analytics
About this role
Summary:
Microsoft is hiring a Marketing Data Analyst – Events Analytics for the Global Marketing Engines & Experiences (E&E) team. The role focuses on analyzing marketing event performance, customer engagement, and demand generation to help improve Microsoft's global events and marketing campaigns.
Responsibilities include building event performance dashboards, measuring registrations and attendee engagement, developing marketing attribution models, analyzing customer journeys, creating Power BI reports, integrating data from multiple marketing platforms, and using statistical techniques to optimize event and marketing performance.
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