Category & Shopper Insights Manager
About this role
Sales Full-time Cairo, Egypt The Category & Shopper Insights Manager owns category and shopper insights for Red Bull in Egypt. This person is the go-to for anything related to category performance, sell-out data, shopper behavior and promo effectiveness. The role is a mix of hands-on analysis and getting in front of retailers and internal teams to land recommendations that can be translated into actions. It covers category analysis, Category Management projects, retail audit and sell-out data, portfolio and promo evaluation, and shopper research.
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