Associate Manager, Trade Marketing Egypt, Libya & Sudan
About this role
A one-paragraph overview: The Associate Manager, Trade Marketing Egypt, Libya & Sudan at BIC leads Trade Marketing activities across the cluster, with a primary focus on accelerating Lighters growth in Egypt through distribution expansion, channel development and execution excellence, particularly within the strategic Tobacco Store channel. The role translates regional and global strategies into locally relevant trade and commercial plans, ensuring strong distributor engagement, execution excellence and alignment with business objectives. It works with Sales, Marketing and distributor partners to increase market coverage, strengthen brand visibility and drive sustainable, profitable growth across Egypt, Libya and Sudan.
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